Ep 156 - Paula's Choice Founder Paula Begoun aka "The Cosmetics Cop"
Paula Begoun is the 67-year-old founder of Paula’s Choice. Today, the industry veteran is here to retrace the origin story behind the iconic range, dubbed as “The Original Internet Beauty Brand” and one of the first to go “fragrance-free” long before “free from” lists were even a thing. Today, Paula’s Choice is gaining more popularity than ever before, ranking as one of the Top 5 most-talked about beauty brands on Reddit.
Tune in to hear her spill the secrets behind her #1-selling Paula’s Choice 2% BHA Liquid Exfoliant. Plus, find out which current skincare trend the founder thinks is total B.S.– and where she’s betting the skincare biz is headed next.