Ep 148 - Celebs! TikTok! 2021 Forecasts! The Year in Beauty With Allure’s Michelle Lee, Beauty Journalist Dr. Ateh Jewel & Us!

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Phew! It’s been a YEAR – and the beauty industry had a front row seat. For our annual year-end roundup, we’re welcoming two very special guests: esteemed British beauty journalist Dr. Ateh Jewel and Michelle Lee, Allure editor-in-chief and co-host of the new, Allure Science of Beauty Podcast (new episodes drop every single Thursday!) where they dissect they dissect the science behind a singular topic like wrinkles or shampoo with answers from derms and beauty chemists. So sit back and enjoy the rollercoaster ride as we recap all of the highs, lows and everything in between!

Ep 134 - Breakout TikTok Star, Skincare by Hyram, On Making Products Go Viral, Dealing With Haters and His Personal Skincare Routine (Including His Acne Holy Grail!)

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Meet Skincare By Hyram – aka Hyram Yarbro – the 24-year-old “Skincare Specialist” whose viral videos are making ordinary brands like CeraVe sell out among his six million TikTok Stans. Starting with his popular skincare routine reaction videos launched earlier this year, his #skincarebyhyram hashtag has racked up 1.4 billion views on the platform in just six months. In today’s episode, Hyram discusses his lightning-fast rise to fame, including how he’s dealing with the success – and the mistakes he’s made along the way. 

We ask Hyram about that licensing deal we’ve been hearing about (could “Hyram-Approved” Skincare be hitting store shelves soon?) And, we got you with his product recommendations, too. Find out which budget skincare brand he says is poised to be the next big thing. You’ll also hear about his complete, 4-step skincare routine, including the serum for oily skin he’s calling “sorcery in a bottle.” Finally, we find out which skincare tool is totally not worth the spend, and the skincare trend he’s predicting will be big for 2020 and beyond.

To read about any products mentioned in the episode, check out the blog here