Ep 77 - W3ll People Co-Founder Shirley Pinkson

Well People Co-Founder Shirley Pinkson

It’s official, Breaking Beauty fans can’t get enough of clean beauty (hat-tip to listeners who filled out our survey for that intel!) In today’s episode, we bring you the origin story behind W3ll People — one of the O.G. all-natural makeup brands founded in Austin, Texas back in 2008. (Psst: Shailene Woodley is a fan!) We sit down with co-founder and makeup artist Shirley Pinkson, who trained under makeup master François Nars before setting out to create a green beauty dupe of “The Multiple” – and a whole wardrobe of good-for-your-skin cosmetics .

W3ll People makeup (Image courtesy of Manrepeller)

Find out how Shirley created a dream team with college pals, cosmetic dermatologist Dr Reneé Snyder and marketing guru James Walker – and the secret to maintaining a friendship through thick and thin. Then, Jill and Carlene weigh in with their honest review of W3ll People’s award-winning Expressionist Mascara, and give you the scoop on the sister wand launching next month. Plus, find out why W3ll People’s prices have been getting more accessible of late, and big news on which retailer will begin carrying the line by the end of this year.

Products mentioned in the episode: W3ll People Expressionist Mascara; W3ll People Multi Use Cream Stick; W3ll People Bio Bronzer Stick; Rahua Smoothing Hair Balm

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

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Ep 63 - Briogeo Founder Nancy Twine

Meet the fastest growing hair care brand at Sephora: Briogeo. Today we’re chatting with its brilliant founder, Nancy Twine, a University of Virginia graduate and Goldman Sachs alum. As a woman of colour, she couldn't understand why there wasn’t any natural, non-toxic haircare on the market for all ethnicities and hair textures under one brand. Having whipped up DIY beauty products using avocado oils and coconut butters with her mother and grandmother as a child, clean beauty was also top of mind. She blended the two ideas, and in 2013, Briogeo was born.

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

But why leave that high paying Wall Street job to begin with? In this episode, Nancy reveals the heart-breaking moment that caused her to re-evaluate everything in her life. She also shares a funny story about a surprising connection she has to Kelly Clarkson. And in the spirit of true #girltalk, we get her personal tips on blow-drying her hair in under 12 minutes, and the one product she made that pretty much broke the internet.

Briogeo fan @kats.curls

Jill and Carlene weigh in on why Briogeo’s best-selling Don’t Despair, Repair! Deep Conditioning Mask is truly a dream for dry, damaged hair. (Super influencers Hannah Bronfman and Ingrid Neilsen are fans of the brand.) Finally, Nancy explains which 6 ingredients you’ll never find in any of her formulations. And we don’t let her go without getting all the deets on why hair supplements are what she’s conquering next – coming this fall.

Special thank you to Amazon for providing Breaking Beauty Podcast with new Bose headphones so we and our guests can now hear ourselves while we record. Game changer!

Psst!! We now have an Amazon store! Shop any of the products mentioned in our episode below. These are affiliate links, so Breaking Beauty Podcast will get a small portion of sales that will help with all of our production costs. [Adds to cart…] Thank you for shopping!

Products mentioned in this episode: Briogeo Don’t Despair, Repair! Deep Conditioning Mask; Briogeo B. Well Organic + Cold Pressed 100% Castor Oil; Briogeo B. Well Organic + Australian 100% Tea Tree Oil; GHD Air Dryer; Babyliss Pro Nano Titanium-Plated Ionic Straightening Iron

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.