Ep 183 - Hot Takes on Hot Summer Headlines With Nick Axelrod-Welk and Annie Kreighbaum of Eyewitness Beauty Podcast

In today’s episode we are taking a minute to go behind some of the biggest summer beauty headlines!   

Our guests today are Nick Axelrod-Welk and Annie Kreighbaum, the hosts of Eyewitness Beauty podcast - a weekly show where they talk about the biggest stories in the beauty biz each week, with a healthy dose of pop culture in the mix.

Aside from co-hosting their weekly show, Nick and Annie are also brand founders. Nick co-founded luxe body and personal care line Necessaire, after he worked as an editor at legacy media brands like WWD, ELLE before he co-founded Into The Gloss alongside Emily Weiss. 

And Annie is a newly-minted brand founder of her body care line called Soft Services - She’s also worked at Into the Gloss and Glossier - first as their Editorial Director and then she served as VP of product development.

Tune in as we chat about: Which celeb line is about to pop off? Will the skincare bubble burst? And what’s the next frontier in beauty marketing?

And stay tuned to the end for a round of rapid fire round where we get the deets on their best budget beauty SPF, which designer deodorant is actually worth the splurge, which brand is the cheugiest right now in their opinion -- plus the best tip they ever took away from all of the top shelves they profiled during their Into the Gloss days. 

And this is a podswap so be sure to catch us over on the Eyewitness Beauty feed this week where we discuss even more product news and play a game called “Paula’s Choice”! 

Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast!

The Inkey List:

If you’re confused about skincare or have a question about your skin, or the products you should use, check out #ASKinkey on social, follow @theinkeylist on social media or visit theinkeylist.com to discover the right ingredients for you.

Ana Luisa:

We absolutely recommend checking out Ana Luisa at: https://shop.analuisa.com/breakingsun. We love them, their pieces start at $39, and you can get 20% off with their summer sale! #analuisany

And #ICYMI - mic drop - we now have merch!! Check out our #damngood limited edition extremely soft scrunchies in the perfect cotton candy pink. They’re made from supremely soft sustainable bamboo terry, they never slip or pull hair, and they come in three sizes: Baby, Just Right and Jumbo (the size of a personal pizza!). Shop now in the Dear Media store. 

*Note that every product recommended by Breaking Beauty Podcast is independently selected, though some products you buy through the below links may earn us a commission.*

• Nécessaire The Body Wash

• Soft Services

• Kylie Cosmetics

• Susteau Moondust Hair Wash

• An-Hydra Skincare

• Bite Toothpaste Bits

• KVD Good Apple Foundation

• Rhode Beauty

• Estée Lauder Youth-Dew Roll-On Anti-Perspirant Deodorant

• Bumble and Bumble Curl Moisturizing Shampoo;

• Bumble and bumble Curl 3 in 1 Conditioner

• Bumble and bumble Sumotech Flexible Cream Solid

• Tom Ford Bronzing Gel for Men

• Thrive Natural Mineral Sunscreen SPF 30

Ep 100 Meet the Mysterious Makers Behind Colour Pop, Kylie Beauty, Tati Beauty & More Viral Beauty Hits

Welcome to our milestone, 100th episode!! Can you believe?! Our baby girl’s a centenarian already. Today we’re harkening back to our origins with an epic #foundersrule tale, with a brand leading the future of beauty as we enter a new decade. Meet John and Laura Nelson, the siblings behind Seed Beauty, a beauty incubator that’s launched mad successes like Colour Pop, Kylie Cosmetics, KKW Beauty, and most recently, Tati Beauty by mega influencer Tati Westbrook.

Outside Seed Beauty’s Oxnard, California HQ

In today’s episode, we visit Seed Beauty’s HQ in Oxnard, California, to peep the direct-to-consumer brands capable of taking a single customer request from concept to creation in just five days!!! John and Laura reveal the answers to the question on everybody’s mind: how is it possible to deliver high quality products at such a low price, so fast? Case in point: Jill and Carlene’s fave Super Shock Shadows from Colour Pop – gorgeous cream-to-powder pigments that sell for just $6 bucks.

Colour Pop’s low-price hit, Super Shock Shadows

In their first podcast ever, John and Laura trace the story behind how Seed Beauty came to be – pivoting the family business from one of the largest outside suppliers to global beauty brands to a vertically integrated platform launching its own brands. We get the juice on how a certain Kardashian family spun their warehouse into overdrive, and you’ll hear some hints on what this industry power player has cooking up next.

Products mentioned in this episode: Colour Pop Super Shock Shadows; Kylie Cosmetics Lip Kits; Sol Body; Fourth Ray Beauty

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

EPISODE PARTNERS & PROMO CODES:

Noémie- Fine jewelry made to last a lifetime, and you can personalize with engravings, and even order custom designs. Go to hellonoemie.com/BREAKINGBEAUTY to see their collections and get $50 your first purchase with promo code BEAUTY.

Ancient Nutrition- Ancient Nutrition’s Multi Collagen Protein helps support healthy skin and nails, along with a healthy gut and joint health. Breaking Beauty listeners can get $10 OFF right now at Ancientnutrition.com when you use the promo code “BEAUTY”.

Sephora - Stressed out skin? Head to a Sephora store or sephora.com to shop skincare and to learn more about the skin-saving lineup from Drunk Elephant, Tatcha, Barbara Sturm, Fresh, Dr. Dennis Gross and Laneige.