Ep 185 How To Create A Brand That People Love With Coveteur Alum, Métier CEO & Sidia Founder Erin Kleinberg

Erin Kleinberg knows what’s up when it comes to killing the branding game. She’s the CEO and co-founder of Métier Creative, an award-winning advertising and branding agency with clients like Live Tinted, La Mer, The Ouai, Saie beauty – they even built Megababe’s visual I.D. from the ground-up. She was also one of the original co-founders of The Coveteur, not to mention her own fashion label, SIDIA The Brand, which has earned accolades from the likes of Vogue and Women’s Wear Daily.

How they built it: Megababe’s logo and visual identity by Métier Creative

If you’ve ever wondered what it takes to create a brand that people clamour for, you’ll want to tune in to find out what’s in the secret sauce behind the world’s most beloved beauty brands. Whether you’re an entrepreneur yourself or a content creator, you’ll learn the insider tips for building engagement, the art of conversion and what makes a launch instantly pop instead of instantly flop. Plus, you’ll hear the behind-the-scenes on what your hosts are up to this summer, with all the glow up details that are in the works for Breaking Beauty Podcast right now. (P.S. Have you picked up your super-soft Breaking Beauty Scrunch yet?)

Products Mentioned In This Episode:

*Note that every product recommended by Breaking Beauty Podcast is independently selected, though some products you buy through the below links may earn us a commission.*

• Breaking Beauty Super Soft Scrunchies

• Crown Affair x DS & Durga

• Dr. Dennis Gross Alpha Beta Universal Daily Peel

• Amazon Ice Roller

• The Skinny Confidential Hot Mess Ice Roller

• SIDIA Cloud Nine Headband

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

PROMO CODES Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! 

NUTRAFOL

You can grow thicker, healthier hair AND support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month’s subscription. This is their best offer anywhere and it’s only available to US customers for a limited time. Plus free shipping on every order. 

CONAIR

Get faster, longer lasting waves with the Conair Double Ceramic Triple Barrel Waver available here at Conair.com

Ep 117 - Megababe Founder Katie Sturino Is Helping Women Feel Comfortable In Their Own Skin

Recorded live from her New York City apartment (pre-pandemic, of course) Katie Sturino reveals just how she kickstarted a new kind of beauty empire with Megababe. The clean beauty brand for women of all shapes and sizes quickly skyrocketed to waitlist status with solution-oriented products that tackle beauty taboos – while being cute enough for your topshelf, too. From the iconic Megababe Thigh Rescue anti-chafing stick to the Bust Dust for boob sweat, we find out exactly how these “niche” products broke through, even as retailers kept saying ‘no’. (Stay tuned to the end of the episode for our personal reviews of the products!)

Katie’s #SuperSizeTheLook posts on her blog The12ishStyle have gone viral

You may recognize Katie from her #MakeMySize Instagram posts – unfiltered dressing room selfies revealing the frustration of trying on limited sizes that most of us go through. Or, perhaps you’ve seen her #SuperSizeTheLook blog posts on how to emulate the style of the world’s most boldfaced names – when you’re not a size zero. As a powerful voice in the online body inclusivity community, Katie gets candid about the reactions she’s gotten, both from industry insiders and from her 500K+ followers tired of being left out of the fashion conversation.

But first, Katie traces the origin story behind her own epic career path, rising through the ranks of fashion PR at Chanel and Dolce & Gabbana before tossing it all in to start her own business at a young age. A fateful firing, a dog named Toast, and a humble style blog – you’ll hear all the twists and turns leading up to the Megababe movement. Living for it?! You can hear more from Katie Sturino on her podcast, Boob Sweat, where she dives deep on topics like body image, anxiety, divorce and fertility. (

Products Mentioned In This Episode: Megababe Thigh Rescue Anti-Chafe Stick; Megababe Bust Dust Anti-Breast-Sweat Spray; Megababe Rosy Pits Daily Deodorant; Megababe Le Tush Clarifying Butt Mask; Megababe Squeaky Clean Hand Sanitizer; Megababe Cucumber Mint Shower Sheets

PROMO CODES

When you support our sponsors, you support the creation of Breaking Beauty Podcast! 

Nutrafol Grow thicker, healthier hair with Nutrafol. Head to Nutrafol.com and use promo code BEAUTY to get 20% off. Shipping is free on all monthly deliveries and you can pause or cancel your subscription anytime. 

Causebox Each quarterly, limited edition subscription box includes 6-8 full size products from brands that give back. Go to​ ​causebox.com/beauty​ and use the code BEAUTY ​to get your first box for 30% off - that’s $250+ worth of products for just $39, with free shipping. 

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter, join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. 

Theme song, used with permission: Cherry Bomb by Saya


Produced by Dear Media Studio