Ep 127 The #DamnGood New Indie Brands To Get On Your Radar, Stat

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As two longtime beauty editors, we’ve always made it a point to highlight the “breakthrough” people, products and moments snatching our attention. Today, we’re shining a light on the latest indie brands breaking through a whole lotta clutter. From the next K-Beauty Vitamin C serum bound to make its way onto your top shelf with its purse-friendly price tag, to the colourful Gen-Z toner already fire with TikTok fans, here are our picks of what’s sure to be the next big things.

Good (Skin) Days Vitamin C review
New skincare brands on the block: Good (Skin) Days (left) and BalmLabs (right)

New skincare brands on the block: Good (Skin) Days (left) and BalmLabs (right)

Plus, if you love Black-owned beauty brands, discover the under-the-radar Canadian haircare brand for curly girls that’s just been scooped up by Target, along with a haute hair jewelry line designing functional art for afros, locs and braids. Nude lipsticks for all skin tones (for real), and a first-to-market powder shampoo for zero-waste fans – these are the #DamnGood indie brands to get on your radar, right now.

Meet the chic AF hair tools giving us all the tingles: Afra (left) and Crown Affair (right)

Meet the chic AF hair tools giving us all the tingles: Afra (left) and Crown Affair (right)

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