Ep 167 What is Cruelty-Free Beauty, Really? With Cruelty-Free Kitty & Dr. Carol Treasure

Welcome to Earth Month! Today we’re finding out why “Cruelty-Free” cosmetics is the topic on everyone’s lips – and what it means, really. Helping us navigate, Carlene and Jill are joined by expert blogger Suzana Rose – aka Cruelty-Free Kitty – whose watchdog blog has earned upwards of 600K page views per month, and has been featured in Byrdie, Refinery29, and BBC. Plus, Dr. Carol Treasure hits us with some scientific realness. She’s the founder and CEO of the UK-based XCellR8, an ethical testing lab devoted to 100% animal-free testing for leading cosmetic companies and ingredient suppliers. 

Listen in as we cover the fundamentals of what constitutes cruelty-free beauty, and the big head-scratcher: why some beauty companies might still be animal-testing today. Plus, we unpack the latest headlines you may have seen around China's Animal Testing Laws coming into effect May 1st, 2021. Stay tuned until the end to find out which logos you can really trust when you’re shopping (like, does a Bunny on a label suffice?) along with a few of our guests’ personal cruelty-free faves.

Products & References Mentioned In Today’s Episode:

• List of Officially Cruelty-Free Brands in 2021 vetted by Cruelty-Free Kitty

• List of Companies That Test On Animals in 2021 vetted by Cruelty-Free Kitty

• Pacifica Mineral Face Shade Coconut Probiotic SPF 30

• The Body Shop Vitamin E Moisture Cream

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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Ep 19 - Invisibobble Co-Founder Sophie Trelles-Tvede

Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral thingys per minute.

Now meet the inventor of Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs).

Today, Trelles-Tvede has been featured in Forbes 30 Under 30, and she has given TedxTalks on how to trade in four years-worth of red bull-vodkas to start a small business (that quickly grew humungous.) Armed with their tagline, “That Simple”, Invisibobble is already in every girl’s ponytail, and they’re not stopping there. Find out in this episode how the beauty brand is planning to re-invent another oldie but goodie hair staple (hello, SATC fans!) this spring—and even more smart solutions, revealed!

Products mentioned in this episode: Invisibobble Power, Nano and Original; EOS Lip Balms

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

All the things you can do with an Invisibobble