Ep 186 Tower 28 Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!)

Amy Liu is the founder of Tower 28 Beauty - named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28. 

Meet the new California Girls of Tower 28

Tune in to find out why Tower28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 is planning to drop next! 

One customer’s before and after using the Tower28 SOS Daily Rescue Facial Spray

Products Mentioned In This Episode:

*Note that every product recommended by Breaking Beauty Podcast is independently selected, though some products you buy through the below links may earn us a commission.*

• Tower28 Shine On Jelly Lipglosses

• Tower28 Beach PleaseLip + Cheek Cream Blush

• Tower28 Bronzino Illuminating Cream Bronzer

• Tower28 SOS Save.Our.Skin Daily Rescue Facial Spray

  *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
  

  Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! 

Ethique:
Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!

Ep 178 - Meet the TikTok Stars Setting Their Own Beauty Standards Featuring Shina Novalinga & Michelle Chubb

Shina Novalinga and Michelle Chubb are doing beauty their own way – and making history in the process. Collectively, the two Indigenous content creators and have amassed nearly 3 million followers on TikTok in just over one year, earning headlines on Vogue.com and Teen Vogue, collabs with big beauty brands like L’Oréal Paris, Clarins and Redken and now, they’re being featured in a major beauty campaign with Sephora. But their transformative glow-ups are a little different. Today we’re learning about Inuit face tattoos, jingle dresses and how reclaiming your true identity is the only path to success.

• Products & People Mentioned in This Episode:

• Follow Shina Novalinga on TikTok @shinanova

• Follow Michelle Chubb on TikTok @indigenous_baddie

• Cheekbone Beauty Sustain Lipsticks [Listen to the backstory episode here.]

• The Matriarch Movement Podcast hosted by Shayla Oulette

Thanks to our show partner, The Nue Co.:
The Nue Co creates clean and sustainable supplements with proven results. They take a holistic approach to skincare, with a focus on the connection between inner and outer beauty to deliver ingestible and topical supplements that improve the long-term health of your skin. Try their hero skin supplements including PREBIOTIC+PROBIOTIC, SKIN FILTER, SKIN HYDRATOR and THE PILL at thenueco.com. Get 20% off using our code BEAUTY.