Ep 186 Tower 28 Founder Amy Liu on How She Built The Hottest Makeup Brand of The Year (& What She’s Launching Next!)

Amy Liu is the founder of Tower 28 Beauty - named after the Tower 28 lifeguard tower at the crossroads of the Santa Monica pier and Venice Beach. Based on its rad aesthetic – sunset-esque cream blushes, bronzers and lip glosses tucked into clear acrylic packaging – you’d never guess that it’s the only make-up brand to follow the U.S National Eczema Association’s guidelines, which means their makeup contains zero potentially irritating ingredients for sensitive skin. What’s more, none of Tower 28’s vegan and cruelty-free products cost a penny over $28. 

Meet the new California Girls of Tower 28

Meet the new California Girls of Tower 28

Tune in to find out why Tower28 has risen to mass fandom in just two years since its launch, earning celebrity fans like Olivia Munn, Mandy Moore and Kate Bosworth. Amy explains the magic behind the surprising #1 best-seller, the SOS Daily Rescue Facial Spray, which people have been using to treat maskne. Plus, we chat with the Asian-American entrepreneur about how she’s turning the “California Girl” cliché on its head, and even more inspiring ways she’s mentoring the next gen of BIPOC founders. Then, listen to the end for major hints on what Tower 28 is planning to drop next! 

One customer’s before and after using the Tower28 SOS Daily Rescue Facial Spray

One customer’s before and after using the Tower28 SOS Daily Rescue Facial Spray

Products Mentioned In This Episode:

*Note that every product recommended by Breaking Beauty Podcast is independently selected, though some products you buy through the below links may earn us a commission.*

Ethique:
Ethique is a New Zealand based Zero-Waste Beauty Brand that focuses on conscious beauty with concentrated formulas. To check out their full-range, visit Ethique.com. Join the revolution and give up the bottle!










Ep 149 Replay! How To Build Your Best Skincare Routine with Celeb Facialist Renée Rouleau 

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Happy holidays everyone! Today’s replay* episode features aesthetician-to-the-stars, Renée Rouleau. Renée’s career has spanned more than three decades, and she counts famous faces like Demi Lovato, Lili Reinhart and Lisa Renna as clients. Lucky for us, Renée is also super passionate about skin education. Her self-titled website boasts more than 1,000 articles on everything from how to know if your moisture barrier is damaged to the best way to prevent wrinkles starting in your 20s.

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In this noteworthy episode, Renée walks us through the exact steps to building a rock-solid skin routine for your skin type, plus she gets down to some skincare 101 like: Does serum go on before or after moisturizer? What the heck is an essence? And how often should you use retinol? Plus, find out why this skin expert thinks our favourite face cleansing balms really have to go (say whaaat?!)

Products mentioned in this episode:

Every product is independently selected by Breaking Beauty Podcast hosts and/or guests. Products you purchase through our links may earn us a commission.

Renée Rouleau Pro Remedy Oil

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast! 

DOVE Revive your skin with Dove Nourishing Secrets hand creams and body lotions, available in 4 intensively nourishing formulas, with ingredients like avocado and coconut oil. Take the Dove Nourishing Secrets beauty routine quiz to find your nature-inspired match at dovenourishingsecrets.com